Some ad executives don't push the boat out too far when conjuring up new ways of attracting male consumers.
And Lynx manufacturers Unilever are guiltier than most, relying on a failsafe combination of mud-wrestling and bikinis for their latest campaign.
And who better to front it than Hollyoaks beauty Jennifer Metcalfe?
Smackdown: Jennifer Metcalfe pins down her opponent in a mud-wrestling match for the new Lynx advert
The brunette, stripped down to an orange swimsuit for the occasion, stepped into the ring and took on a Brazilian model to promote new shower gel Fever.Jennifer, 25, flaunted her toned figure as she pinned her opponent down and showed her who's boss - before being crowned winner of the mud bonanza.
The actress, who plays Mercedes McQueen on the Channel 4 show, appeared to be enjoying her new role, following in the footsteps of Abbey Clancy and Carly Zucker who both starred in similarly steamy shoots for the popular men's range.
Frollicking in the mud, Jennifer was happy to put her new curves on display after putting on a few pounds, dispelling previous rumours of an eating disorder.
Clash of the bikinis: Jennifer's Brazilian co-star refuses to go down without a fight
Jennifer was pictured in a bikini last August with protruding ribs and a concave tummy.But almost a year on, she now looks healthier and curvier and has been showing off her sexy figure in a bikini.
And the new gig has inspired her to broaden her acting horizons as she revealed she would be more than happy to develop a phsyical relationship with a female co-star.
Victory: There can only be one winner and Jennifer smugly takes home the crown
She told the News Of The World: 'If the script was right I would do a lesbian sex scene.Jennifer also revealed her talent for multi-tasking as she was able to do two jobs at once.
She said: 'I enjoyed it. I managed to take my opponent down while keeping my bikini up!'
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