Until she found fame Chantelle Houghton scratched a living as a smalltime Paris Hilton lookalike. Now it seems she has returned to her roots in a new photoshoot.
With her blonde hair, trim figure and tanned skin the Celebrity Big Brother winner looks a double for the slim American socialite in these shots.
And she's never looked better - after ditching her fake-looking long blonde extensions for her more natural length, and lost the deep mahogany glow she once sported.
Back to her best: A glowing Chantelle Houghton shows off her new look in a sparkly blue bikini... and reveals a striking similarity to Paris Hilton
But despite the similarities it's not Paris which the 25-year-old is hoping to emulate - but older glamour model Katie Price.
Chantelle has been snapped up by PR team Can Associates, the team which made Price into a multi-million pound business.
She plans to emulate Price's success - and forge a multi-million pound fortune.
And it's not just her career that Chantelle is eyeing.
With the break-down of Katie's marriage to Peter Andre, Chantelle has been outspoken in her criticism of the 31-year-old.
'She [Price] treats Pete like s***. I think hats off to him for sticking with her for so long.
'I just don't know how he's done it. Peter seems like such a nice man. He's caring, thoughtful and he's a great dad.
'I think Jordan is so going to realise what she has lost. She's just used to being Jordan. She tried to settle down but she couldn't - I think there's that thing inside that makes her slam those shots down her neck and get her boobs out.'
Glamour girl: Like Jordan Chantelle has had breast implants, although no other plastic surgery on her naturally curvy body
Natural beauty: Chantelle pops to the petrol station in Surrey today
A source told the Star: 'Chantelle is going to be bigger than Jordan, only not so much of a tarty image. She's had her hair cut, fake tan scrubbed off and trained three hours a day.'She's a strict vegan and is going to launch a new range of food, a make-up range, a perfume and her own swimwear line.
'She also wants to write another book. Sound familiar?'
Chantelle found fame when she went into the Celebrity Big Brother house in 2006 with the task of convincing her fellow housemates she was a genuine celebrity.
She did, then went onto win the show, along with the heart of fellow housemate Preston.
But their marriage ended in divorce and Chantelle went through a tough time.
However, with the hope of Price's former agent Claire Powell she is hoping to start afresh.
Powell said: 'This is an exciting time for us and Chantelle, we have a lot of big projects in the pipeline for her, the first being that she is about to become the face of a big European make-up house.
'She is a lovely, down to earth girl and we are looking forward to showing that side of her and reminding people of the girl they fell in love with when she won Celebrity Big Brother.'
Powell also represents Peter Andre, who stayed with her after Price defected.
What Price thinks about her new rival remains to be seen.
Star turn: Chantelle with her future husband Preston and MP George Galloway on Celebrity Big Brother in 2006
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