Gudang Starlounge

Cheryl Cole is rarely seen without her fake eyelashes and tons of waterproof mascara.

So when Girls Aloud decided to follow the celebrity path of launching their own beauty products, it was a natural choice to opt for their own fake lash range.

The famous five teamed up to launch the new limited-edition Eylure product at the Superdrug store in London's Westfield shopping centre.

While X Factor judge Cheryl, 25, kept covered up in a pink vest and skinny jeans, her four bandmates Nicola Roberts, Sarah Harding, Kimberley Walsh and Nadine Coyle
appeared to be battling to see who could wear the shortest skirt.

Sarah, 27, was the most dressed up of the group in her bejewelled caramel mini shift dress, while Nadine, 23, showed off her long legs in a tiny lilac floral skirt and white vest.

Kimberley, 27, went for this season's must-have - a tulip skirt in light pink, while Nicola, 23, complemented her alabaster complexion with a pistachio T-shirt and lilac skirt.

During the launch, the five stars met young fans and signed their lash packaging, which features dramatic - and the teensiest bit airbrushed - photos of the group.

Partygirl Vs girl next door: Sarah's (L) lashes are dramatic and shorter, while Nadine goes for a more natural, softer look

Kimberley, who recently climbed Tanzania's Mount Kilimanjaro with Cheryl to raise money for Comic Relief, gave fans tips on how to apply the lashes.

Sarah showed off her tattoo on her left arm, admitting it was Tibetan, but said the meaning of it was 'a secret'.

The collection includes five styles of eyelashes inspired by each Girls Aloud bandmember, with Cheryl's Hollywood style lashes the longest and densest and Sarah opting for a dramatic, shorter look.

Nicola's lashes are more natural and feminine, Kimberley's are long and light and Nadine's are for everyday use.

Batting: Kimberley (L) shows off her long and light lashes, while Nicola goes for a more feminine, low-key look

Kimberley enthused: 'It’s every girl's dream to have your own (bespoke) false eyelashes. You know that they are always going to fit perfectly and look just right.'

The group was approached to launch their own range after they were credited with boosting the sales of faux lashes nationwide.

Tesco health and beauty director Mark Tylesley said Cheryl's teary appearances on The X Factor last year drew attention to her falsies and use of waterproof mascara.

He said: 'Cheryl Cole is doing for false eyelashes now what Dusty Springfield did for them in the Sixties. She's a modern icon so it's not surprising so many young women are influenced by her style.'

On their Tangled Up tour last year, The Promise singers got through an amazing 145 sets of eyelashes.

Their make-up artist Liz Martins said: 'I have been using Eyelure lashes on the girls for years.

'We often customise the styles ourselves to suit each of the girls, so when the opportunity came up to create something especially for Girls Aloud, the girls were full of ideas about exactly how they wanted them to look.'

The group has worn Eylures lashes for years and Cheryl particularly liked the Naturalites range, before she got her own design.

She said two years ago: 'I'm a big fan of Eylure Naturalites false lashes, which give my eyes a glam look.'

Eyelure, created by make-up artists David and Eric Aylott, have been going for over 60 years and its lashes have graced the eyes of some of the biggest stars, including Nicole Kidman, Kylie Minogue and Victoria Beckham.

When the products first launched in the Forties, they were placed on the eyes of silver screen legends including Marlene Dietrich, Joan Collins, Joan Fontaine, Ingrid Bergman, Deborah Kerr, Sophia Loren and Elizabeth Taylor.

• The Girls Aloud collection sells for £5 a pair and are available from Superdrug stores nationwide and ASOS.com from April 20.